Bring Back Grimmy

Here are my notes on Media Sauce’s presentation on Web 2.0, in case anyone is interested:

Web 2.0 for Business: Revealing the Best Kept Secret

The CEO of Media Sauce talked about the power of story-telling
to connect people and to make sense of the world around us. The company is
using this strategy to offer client-based solutions for businesses.

What is Web 2.0?

• Web
       2.0 applications are those that reside in the space between devices, that
       is, they don’t live on your desktop, they live on the internet at a
       server. This is convenient as you don’t have access to your programs and
       data on your desktop all the time.
• Web
       2.0 applications get better with more people using it.
• Opens
       data and services to be re-used by others.
• Spans
       all connected devices. Any device can interface with Web 2.0 applications,
       can access them from anywhere.

This implies the death of the personal computer. These
applications take the data out of your hard drive and make it accessible from anywhere.

They offer a rich user experiences. Users have some input
and a voice through the use of these applications.

These applications are continually updated effortlessly. Users
don’t need to worry about updating the software anymore. They automatically update
without requiring any conscious effort from you.

Their characteristics:

• Remote
       data storage
• API
       Application program interface
• Prosumer-participation
       (user not only consumes, but also produces)
• Connectedness
       (users interact with one another, leave a comment on each other’s blogs,
       pictures, and what not)

API: bookmark (delicious) export out to other services.

Connectedness: LinkedIn: just for business for business
contacts.

Prosumer-participation: Flickr, friends can comment on the
photo album on Flickr.

Remote data storage: gmail, online, free. Your data is
stored elsewhere.

Examples of web 2.0ness

User-generated content. Selling content produced by other
users.

Social: Jaicu, Twitter useful for meetings and such.

Data storage: Slide share

Mashup, take different web 2.0 applications and combine them
to create yet another. (Didn’t catch the name of the mashup on display): This
one had a list of attendees list in a conference. Aggregates information.
Technorati: aggregator of blogs

Immersive: SL, strong on data storage. Have an API
(integrates other application interfaces), prosumer (users create content). Linden
Lab just provides the real estate, users create the world. Social network is
the critical part of the experience.

Web 2.0 is changing the world: YouTube produces 3250 hours
of content every day.

The real question is: What is your company doing to leverage
user participation? 91% is new content in YouTube. How does this affect the way
we do business?

A lot of information to wade through, some are important
some are trivial.

For example: Information hits Wikipedia, before the police
gets uncovers it.

Changing Models of Communication: The old way of doing
business: When we talk to our consumers we treat them like sheep, we just send
them messages and accept them to receive them. With Web 2.0 consumers talk
back, and more importantly, they talk to each other too. Consumers talk through
you. If someone doesn’t like your product, they let you know and they let each
other know/

A great example of how Web 2.0 applications work (viral
story telling): keyboard example… How one information travels: Blogs, twitter,
skpe, NPR, SL, movies, product reviews, CBS Sales go through the roof. It
didn’t just happen in the company, He outsourced the idea and everyone
benefits. Project gets accomplished through self-motivation.

Web 2.0 sites are making a lot of money. They have service,
not a product. Facebook sells for 2 billion. Yahoo buys Delicious for 30
million. Not for the bookmarks, but for the idea.

Homework: Applications you can start using today: gmail,
docs, notebook reader. See the edits in real time, independent of the platform.
Notebook: include the links with notes. Reader delivers important content to
you. RSS feeds. Reader will export a
file that you can share. Export the RSS feeds to share with your customers or
employees.

Friefox: google search, zotero (endbook), notebook, music
controls, plug ins, custom sidebar add-ons (wikipedia)

LinkedIN

How can Media Sauce help you?

Media Sauce sells business strategy rather than a product.
Real time applications easy to create for Media Sauce.

Facebook let us create useful tools that we can implement.

You can leverage your company according to the data you get
from Facebook demographics for instance.

Custom mashup (tender). Mologogo GPS enabled phone. Posts
your location on the google map (delivery company, see your employees on the
map).

Go2web2.0: website that lists thousands of Web 2.0
applications.

Second Life: It is a massive virtual world that has a steep
learning curve.. Excellent for businesses because it is social, and user creates
content. Users can hold meetings without paying for hotels and airfare. People
who log on for the first start communicating with others.

Brand building is huge in SL. IBM for example has big
servers which are hard to understand. IBM built an interactive space
introducing these complicated machines, you click on any item, and a short
explanation pops up, way more fun than reading a manual. There is always
someone to answer your questions. Customers interact around a product.

Sony BMG: Lacks being updated, build brilliantly, but no
updates. So people visit it only once and never return.

Question asked: How does Linden Lab earn money?

They make their money off of selling server space. When you
buy land you pay an initial cash up front and pay for monthly maintenance.

People selling their skills and time.

Multi-application networks. Example: Hot box pizza: Myspace
page, similar content but reaches different audience. You can repurpose the available
tools for your intentions and address different audiences.

Question asked: What will Web 3.0 be? All these applications
that are mashed into SL. Technology that understands the individual user’s
needs. More immediate, mobile, more customized.

SL requirements: Harware requirements are too demanding, so
not a whole lot of regular users.